Branding involves creating a unique name, image and messaging for a product or service; mainly through marketing and advertising. It also aims to establish a differentiated presence in the market that attracts and retains loyal customers. A cohesive brand is important to utilize internally as well, creating a singular personality for any organization.
At the core of an identity system is the logo. A good logo mark identifies your brand, its philosophy, it's "attitude" and position. It makes a statement. A logo most commonly consists of a symbol or icon along with words and is differentiated by type choice, color use, form, and shape. The logo is then utilized on all touch points of your company materials.
Brand standards are a set of rules that provide the guidelines for your company and its use of your logo, colors, graphics, imagery and type that comprise your brand. They're the glue that holds your brand together and helps to create and protect your company's identity. It is usually such a document that establishes these guidelines for all of your company's communications both internally and outward facing.
Advertising design is your public facing marketing visuals both online and in print that usually contain a call-to-action. Ads encompass your logo, messaging, and imagery with a specific goal in mind. Such advertising tactics might be but aren’t limited to product or service notifications, offers/sales, or even event notifications. Sometimes they are simply to create brand awareness.
As a marketing extension to your brand standards, print design for your organization can encompass many forms. They can include but aren’t limited to business collateral, brochures, annual reports, posters, flyers, etc. These items are the physical embodiment of your branding efforts and communicate to your audience when you are not there.
In sales meetings, recruitment endeavors or team building exercises: all organizations can benefit from engaging presentations. Presentation types can run the gamut from PowerPoint, interactive pdfs to videos and everything else in between. We can help you establish a templated system for any type of presentation you might want, and in any format desired.
This area of practice encompasses many formats and mediums. We apply your core brand elements and messaging to awareness campaigns or giveaways that might be found at trade shows or pitch meetings. Such items might include: stickers, t-shirts, hats, posters, mini brochures, buttons, pens, display booth graphics, etc.