Our SEO process has been polished over the years but we continue to innovate. We strive to stay ahead of the curve with industry best practices that provide client websites with respectable traffic and conversions.
The first step of our process involves analyzing keywords you are interested in and keywords your competitors are targeting. We aggregate this data and then use search optimization tools to generate additional keywords. The final result will be a list of potential keyword segments to choose from.
With a keyword analysis in hand, we now have the information needed to make decisions. Now that we know what we would like each page to rank for, we can begin on-site optimization. Onsite SEO is a process that we make sure to expedite so that results can be realized in a timely manner.
There are many facets of website code optimization but we kick off our process by fixing anything that is broken and making sure that the site is technically sound. Page titles and meta descriptions are then added or refined before moving on to more technical aspects of a given project.
Our process is straightforward. We take the keywords listed in the keyword assignment for each page and develop content that includes those keywords in each page's copy. This helps increase ranking, inbound traffic, social shares, and links. Title tags such as H1s and H2s are also optimized in this phase.
Internal Link Optimization
Internal link optimization consists of making sure each link within a site points to a page with the correct keyword in the anchor text. We ensure the linking structure is architecturally sound, maximize the use of existing pages and assist in creating new pages to incorporate into the strategy.
External Link Optimization
Once foundational elements are covered, advanced search engine optimization and external link building begin. This phase is largely dependent upon the overarching goals of an organization and will occur at different times throughout the life of a campaign and beyond.