Open House is a dance music featured dj night in Chicago. The founding members of this event wanted to brand OH in order to differentiate themselves from all the other weekly club nights in the city. They felt the identity should be first and foremost: legible, while the look and feel appealing and memorable. This approach helped inform our branding efforts and make them stand out. Our solution was also one of the first to utilize black and white photography and a monotone color scheme in a market overrun with photoshop effect flyers. We designed their identity, flyer templates and other promo items like buttons and stickers.