Work, Play & Everything In Between « Portfolio « Vsble, LLC


  • Boring is a creative goods company started in early 2018. With an emphasis on original works, they strive to develop and support through their offerings; affordable, limited edition, one of a kind products that speak to a demographic that knows and appreciates this concept. Their customers can feel good knowing they have supported original art and a small, local business. They have made every effort to make sure their products are […]
  • CIO Services provides companys with experienced IT leadership during critical and high-demand periods when they need it most. Using a “CIO on-demand” model, businesses get the professional bench strength they need on an as-needed basis for strategic planning, project leadership, advisory services, and interim leadership roles. Vsble was approached to create their identity, business collateral, and advertising templates; as well as other marketing items.  
  • Based in Boston, Massachusetts; CX Connect provides connectivity to best in class companies across the globe with relationships spanning technology, manufacturing, big-box retail, healthcare, education, dealer networks and franchises. They asked us to help them develop their identity and brand palette, as well as their web presence and support graphics. Icons by Creative Stall via The Noun Project.  
  • A privately held wealth management company based in Crystal Lake, Illinois needed a brand new identity system and core branding components. We worked closely with their founder and developed their “visual voice”; from the logo mark, business collateral system and website, through a handful of other marketing items.  
  • The sister label of Singapore based Dustpan Recordings features downtempo, acid jazz and experimental electronic music offerings in addition to their staple house music library. They asked us to help establish their branding components and overall look and feel. The directive was to look modern and have an “artistic” and “spacey” aesthetic. What better than dripping paint to help create such a unique visual landscape. Although this direction wasn’t used for the final rollout, […]
  • Open House is a dance music featured dj night in Chicago. The founding members of this event wanted to brand OH in order to differentiate themselves from all the other weekly club nights in the city. They felt the identity should be first and foremost: legible, while the look and feel appealing and memorable. This approach helped inform our branding efforts and make them stand out. Our solution was also one of the first to utilize black […]
  • LightSpace is Chicago’s premiere integrative pilates and wellness studio. They are the only studio committed to merging the best of both Western and Eastern healing arts. They asked us to help them create brand and marketing components that reflected these principles. We were happy to assist with their identity, business collateral system, website and other promotional items such as t-shirts and gift cards.  
  • Rapt in Maille jewelry combines traditional patterns of chainmaille with contemporary decorative elements and a modern, urban design sensibility. When this company was celebrating their 10 year anniversary they asked us to rebrand them from the ground up in honor of their maturity and sophistication. We helped them come up with an updated identity, business collateral materials, website, mini catalog and gift cards.  
  • Artworker Gallery (where creatives mean business), is an online venue featuring a diverse group of talented people who are serious about what they create. It is a resource of passion and inspiration for everyone who creates art and wishes to make it their livelihood in a creative field. We developed their brand from the ground up which included: naming, identity system, branding and their web presence. In addition, we also produced promotional […]
  • TerraVesco’s mission is simple – healthy soil, healthy food, healthy people. They do this by producing the highest quality organic soil amendments to improve soil health and plant resilience. We helped them develop their formal brand presence both in print and online. This included but wasn’t limited to: identity development, business collateral, trade show graphics and website design.  
  • Ameritus has over 110 years of combined real estate experience in the areas of acquisition & development, leasing, management, and capital markets. They are also creative and approached us to rebrand them with individuality in mind, just like the properties they manage. We came up with their identity, business collateral, website and presentation template.  
  • Vaportini provides a revolutionary way to consume alcohol; it is inhaled rather than swallowed. Conceived in Helsinki and born in Chicago, the founder of this company (and inventor of this product) asked us to assist in marketing her unique product. We developed their logo, identity system, website, marketing pieces, packaging and support materials.    
  • Siemens is a global company focusing on the areas of electrification, automation, and digitalization. One of the world’s largest producers of energy-efficient, resource-saving technologies, Siemens is a leading supplier of systems for power generation and transmission as well as medical diagnosis. Working with a preferred vendor and following their branding guidelines, we assisted in the development of marketing materials such as data sheets, microsites, brochures and banner ads.     […]
  • USGBC (U.S. Green Building Council) is a national-based organization that emphasizes sustainability and green practices through a variety of programs, events, educational and research initiatives, advocacy campaigns, and resources for the local green building community. For the past several years the Illinois chapter has asked us to strategize, concept and design their annual reports. Below are a few of the concepts we developed for them.   Work done through Vertical, Inc.
  • McGregor Photography is based in Las Vegas, Nevada and specializes in modern day, tasteful and empowering “pin-up” images, with a nod to the 1950’s. They asked us to help them develop their identity along with other core marketing materials. The only directive was “Give it an obvious nod to  Scotland”. Items included in our branding efforts were the identity, business card, and post cards.    
  • Midwest Performance Cars (aka MPC) is an independent, family-owned, full-service auto repair facility conveniently located in Chicago in the near west Loop. They specialize in the repair and maintenance of European autos, including Porsche, BMW, Mercedes, and Audi. We assisted them in adjusting their identity to better function in a wider array of uses, as well as updated their business collateral and advertisements.   Work done through Vertical, Inc.
  • Swisslog designs, develops and delivers best-in-class automation solutions for forward-thinking health systems, warehouses and distribution centers. They are a global organization with 2,500 employees in more than 20 countries on four continents and headquartered in Buchs/Aarau, Switzerland. We assisted them in updating their sales brochures and online advertisements, along with other outward facing collateral such as data sheets and white papers.   Work done through Vertical, Inc.
  • The origin of Mitsubishi goes back to 1870, when the founder, Yataro Iwasaki, started a shipping firm with three aging steamships. Today, “Mitsubishi” is a community that consists of a multitude of independent companies. One of these is Mitsubishi Electric – a division that focuses within the manufacturing and production markets. We assisted in creating a microsite that explains all of their offerings within this field, as well as a truck […]